AI & Deep Tech promo video
An AI product video should show the outcome, not the magic: what the user typed, what the system produced and how much time that saved. A real prompt and a real output beat any abstract neural-network visual.
100–128
recommended tempo (BPM)
techno
music mood · ambient, cinematic
smooth
motion personality · energy 55/100
Orbit
first recommended style
Audience
Who are you talking to?
Technically curious early adopters, product teams and investors who are allergic to hype.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Dark theme
Neural
Accent #6E56F8
Sample buttonLight theme
Paper Lab
Accent #2B44FF
Sample buttonDark theme
Signal
Accent #3DFFA2
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Unbounded 700 | IBM Plex Sans 400 | JetBrains Mono |
| Mona Sans 800 | Mona Sans 400 | Martian Mono |
Story formats
The script skeletons that work best in this industry.
AI demo
Shows a prompt and its result in a chat interface.
Feature launch
Announces a new feature with the problem, the fix and how to use it.
Manifesto / brand film
Says what the brand believes in short, rhythmic lines.
Problem → solution
Names the pain, makes it felt, then shows the fix and how it works.
App demo
Shows the problem and the moment the app solves it, on screen.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Hook examples
- “Type one sentence. Watch the rest.”
- “No human wrote this report.”
- “Let your data start talking.”
Call-to-action examples
Avoid
- "thinks like a human" claims
- unverified accuracy percentages
- robot-and-brain clichés
Niches (7)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for an AI product promo video?
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Music at 100–128 BPM with a techno, ambient, cinematic feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit an AI product promo video?
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The playbook's 3 palettes are Neural (dark), Paper Lab (light), Signal (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should an AI product promo video use?
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The first pick is Orbit: 3D ring of light, particles (WebGL). Alternatives: Aurora and Interface.
How long should an AI product promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your AI product promo video now
This playbook is applied automatically; you only describe what you promote.
Sources behind this playbook