Events & Entertainment promo video
An event or concert promo video is a countdown: date, venue, line-up and tickets. A high tempo (120–140 BPM), giant typography and beat-locked cuts bring the energy of the stage to the screen.
120–140
recommended tempo (BPM)
energetic
music mood · epic, techno
snappy
motion personality · energy 95/100
Kinetic
first recommended style
Audience
Who are you talking to?
Young adults chasing nightlife, music and experiences; they decide together with friends.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Dark theme
Stage
Accent #FF2E93
Sample buttonLight theme
Poster
Accent #E12B12
Sample buttonDark theme
Afterhours
Accent #B6FF3B
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Bebas Neue 400 | Space Grotesk 500 | — |
| Big Shoulders 900 | Inter Tight 400 | — |
Story formats
The script skeletons that work best in this industry.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Customer story
Opens on a real customer's strongest line and proves the result.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Manifesto / brand film
Says what the brand believes in short, rhythmic lines.
Hook examples
- “November 15. One night only.”
- “4 bands, 1 stage.”
- “Tickets are running low.”
Call-to-action examples
Avoid
- fake "last 10 tickets" pressure
- unconfirmed artist names
- copyrighted tracks
Niches (15)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for an event promo video?
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Music at 120–140 BPM with a energetic, epic, techno feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit an event promo video?
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The playbook's 3 palettes are Stage (dark), Poster (light), Afterhours (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should an event promo video use?
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The first pick is Kinetic: Giant type, solid colour fields, hard hits. Alternatives: Showcase and Pop.
How long should an event promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your event promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook