Real Estate promo video
A real-estate promo video is a property tour: light, square metres, view and location in one flow. Room-by-room transitions, a few verified numbers (size, rooms) and a call to book a viewing are all you need.
90–120
recommended tempo (BPM)
luxury
music mood · chill, uplifting, cinematic
smooth
motion personality · energy 40/100
Showcase
first recommended style
Audience
Who are you talking to?
Buyers and renters looking for a home or an investment; they care about location and honest footage.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Stone
Accent #8A6A45
Sample buttonDark theme
Estate
Accent #C6A16E
Sample buttonLight theme
Coastal
Accent #1F6F8B
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Playfair 600 | Manrope 400 | — |
| Gloock 400 | Hanken Grotesk 400 | — |
Story formats
The script skeletons that work best in this industry.
Space tour
Walks the viewer through a place, room by room, corner by corner.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Before / after
Shows the transformation the viewer wants: the old state, the turning point, the new state and the proof.
Customer story
Opens on a real customer's strongest line and proves the result.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Hook examples
- “12 minutes to the sea, zero to the city.”
- “Sunsets are watched from this living room.”
- “Move-in ready, viewing on Friday.”
Call-to-action examples
Avoid
- wide-angle tricks that inflate small rooms
- unverified value-growth promises
- photo manipulation
Niches (6)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a real estate promo video?
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Music at 90–120 BPM with a luxury, chill, uplifting, cinematic feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a real estate promo video?
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The playbook's 3 palettes are Stone (light), Estate (dark), Coastal (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a real estate promo video use?
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The first pick is Showcase: Photo-first windows, price tags. Alternatives: Luxe and Editorial.
How long should a real estate promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your real estate promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook