Wellness & Spa promo video
Spa and wellness videos should carry the feeling of the place at a slow, breathing pace. Soft transitions, natural colours and a single booking call to action sell better than lots of on-screen text.
60–95
recommended tempo (BPM)
ambient
music mood · chill, emotional
calm
motion personality · energy 25/100
Luxe
first recommended style
Audience
Who are you talking to?
Adults who want time for themselves; they look for calm, cleanliness and care.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Sage
Accent #5E7D6A
Sample buttonLight theme
Clay
Accent #AD5F44
Sample buttonDark theme
Dusk
Accent #D8B69A
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Cormorant Garamond 500 | Jost 400 | — |
| Marcellus 400 | Mulish 400 | — |
Story formats
The script skeletons that work best in this industry.
Space tour
Walks the viewer through a place, room by room, corner by corner.
Behind the scenes
Shows the process and the people; builds authenticity and trust.
Customer story
Opens on a real customer's strongest line and proves the result.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Event countdown
Date, venue, line-up and tickets: a countdown that drives attendance.
Hook examples
- “Switch the world off for an hour.”
- “Your shoulders will thank you.”
- “Where the quiet lives.”
Call-to-action examples
Avoid
- medical claims
- crowded, noisy footage
- aggressive discount language
Niches (3)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a spa promo video?
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Music at 60–95 BPM with a ambient, chill, emotional feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a spa promo video?
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The playbook's 3 palettes are Sage (light), Clay (light), Dusk (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a spa promo video use?
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The first pick is Luxe: Serif elegance, champagne hairlines, slow reveals. Alternatives: Aurora and Minimal.
How long should a spa promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your spa promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook