Education promo video
A course or education promo video sells the skill the student will gain, through a concrete result. A step-by-step format, a short syllabus and an enrolment date make the most effective structure.
95–120
recommended tempo (BPM)
uplifting
music mood · playful, chill, corporate
smooth
motion personality · energy 55/100
Editorial
first recommended style
Audience
Who are you talking to?
Students, parents and career changers who want to learn a new skill.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Campus
Accent #2D5BFF
Sample buttonDark theme
Chalkboard
Accent #FFD166
Sample buttonDark theme
Ink
Accent #FF8C42
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Lexend 700 | Literata 400 | — |
| Fraunces 700 | Atkinson Hyperlegible Next 400 | — |
Story formats
The script skeletons that work best in this industry.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Carousel to video
Turns a swipeable post into a moving video with sound.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Customer story
Opens on a real customer's strongest line and proves the result.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Hook examples
- “Ship your first app in 8 weeks.”
- “3 steps for exam anxiety.”
- “Not a lecture. A workshop.”
Call-to-action examples
Avoid
- job guarantees
- invented success rates
- student footage without consent
Niches (12)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a course promo video?
+
Music at 95–120 BPM with a uplifting, playful, chill, corporate feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a course promo video?
+
The playbook's 3 palettes are Campus (light), Chalkboard (dark), Ink (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a course promo video use?
+
The first pick is Editorial: Magazine pages, numerals, page turns. Alternatives: Specimen and Pop.
How long should a course promo video be?
+
15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your course promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook