Legal & Consulting promo video
Legal and consulting promo videos must be plain, measured and informative; advertising rules and professional codes come first. Myth-versus-fact or "3 things you should know" formats show expertise without hard selling.
80–110
recommended tempo (BPM)
corporate
music mood · cinematic, ambient, emotional
calm
motion personality · energy 35/100
Editorial
first recommended style
Audience
Who are you talking to?
Individuals and businesses facing a legal or strategic question; they want trust and clarity.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Counsel
Accent #7B2D26
Sample buttonDark theme
Boardroom
Accent #C9A66B
Sample buttonLight theme
Slate
Accent #2B4C7E
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| EB Garamond 500 | Public Sans 400 | — |
| Libre Caslon Text 700 | Inter Tight 400 | — |
Story formats
The script skeletons that work best in this industry.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Problem → solution
Names the pain, makes it felt, then shows the fix and how it works.
Carousel to video
Turns a swipeable post into a moving video with sound.
Customer story
Opens on a real customer's strongest line and proves the result.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Hook examples
- “3 traps in a rental contract.”
- “The step everyone skips when starting a company.”
- “Don't sign before reading this clause.”
Call-to-action examples
Avoid
- guaranteed outcomes
- advertising language that breaks professional rules
- client details
Niches (5)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a law firm promo video?
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Music at 80–110 BPM with a corporate, cinematic, ambient, emotional feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a law firm promo video?
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The playbook's 3 palettes are Counsel (light), Boardroom (dark), Slate (light). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a law firm promo video use?
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The first pick is Editorial: Magazine pages, numerals, page turns. Alternatives: Minimal and Specimen.
How long should a law firm promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your law firm promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook