Fintech promo video
In a fintech promo video trust comes before flash: one clear benefit, a real screen and legally accurate language. Short, calm videos that only use verified numbers perform best.
95–122
recommended tempo (BPM)
corporate
music mood · uplifting, chill
smooth
motion personality · energy 55/100
Interface
first recommended style
Audience
Who are you talking to?
Individuals and small businesses managing their money; they are alert to risk and fees.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Dark theme
Midnight
Accent #3563F5
Sample buttonLight theme
Ledger
Accent #0A4D8C
Sample buttonDark theme
Neon
Accent #C8FF3D
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Manrope 800 | Inter 400 | JetBrains Mono |
| Sora 700 | DM Sans 400 | — |
Story formats
The script skeletons that work best in this industry.
App promo
Screens, taps and features inside a phone frame.
App demo
Shows the problem and the moment the app solves it, on screen.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Problem → solution
Names the pain, makes it felt, then shows the fix and how it works.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Product hero
Makes one product the star: reveal it, give two or three reasons, prove it, ask for the action.
Customer story
Opens on a real customer's strongest line and proves the result.
Hook examples
- “Now you know where your money goes.”
- “Bill day without the stress.”
- “Saving on autopilot.”
Call-to-action examples
Avoid
- guaranteed returns
- hiding the conditions behind rates
- real bank logos
Niches (5)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a fintech promo video?
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Music at 95–122 BPM with a corporate, uplifting, chill feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a fintech promo video?
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The playbook's 3 palettes are Midnight (dark), Ledger (light), Neon (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a fintech promo video use?
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The first pick is Interface: App screens, taps and notifications. Alternatives: Aurora and Minimal.
How long should a fintech promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your fintech promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook