Insurance promo video
An insurance promo video reduces a complex product to one feeling of security: what it covers, how to apply and how easy it is. Myth-versus-fact and step-by-step explainers work well in this sector.
90–118
recommended tempo (BPM)
uplifting
music mood · corporate, emotional
smooth
motion personality · energy 45/100
Interface
first recommended style
Audience
Who are you talking to?
Families and businesses looking for home, car or health cover; they expect plain language and transparency.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Light theme
Shield
Accent #0057B8
Sample buttonLight theme
Calm
Accent #00796B
Sample buttonDark theme
Night
Accent #4DA3FF
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Figtree 800 | Figtree 400 | — |
| Newsreader 600 | IBM Plex Sans 400 | — |
Story formats
The script skeletons that work best in this industry.
Problem → solution
Names the pain, makes it felt, then shows the fix and how it works.
Myth vs fact
Corrects common misconceptions and shows expertise without hard selling.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Customer story
Opens on a real customer's strongest line and proves the result.
Listicle
A numbered list ("3 reasons", "5 tips") that earns saves and shares.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
App demo
Shows the problem and the moment the app solves it, on screen.
Hook examples
- “Your car policy may not cover what you think.”
- “Your policy, ready in 3 steps.”
- “For people who hate surprise bills.”
Call-to-action examples
Avoid
- overstating coverage
- fear-based language
- skipping the small print
Niches (2)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for an insurance promo video?
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Music at 90–118 BPM with a uplifting, corporate, emotional feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit an insurance promo video?
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The playbook's 3 palettes are Shield (light), Calm (light), Night (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should an insurance promo video use?
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The first pick is Interface: App screens, taps and notifications. Alternatives: Minimal and Editorial.
How long should an insurance promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your insurance promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook