Tech & SaaS promo video
A SaaS promo video should show the product itself: the screen, the click and the result. The best ones solve one job in 15–35 seconds, name the problem in the first second and end with a single trial call to action.
110–128
recommended tempo (BPM)
corporate
music mood · techno, uplifting
snappy
motion personality · energy 65/100
Interface
first recommended style
Audience
Who are you talking to?
Team leads, founders and decision-makers who judge in seconds whether a product looks trustworthy.
Recommended styles
In the order the industry playbook recommends them.
Color palettes
Every palette passes a readability (WCAG) check. If you have brand colors, use those.
Dark theme
Midnight
Accent #5B8CFF
Sample buttonLight theme
Cloud
Accent #3D5AFE
Sample buttonDark theme
Ultraviolet
Accent #7C3AED
Sample buttonFont pairings
Display and text font pairings; all of them are free on Google Fonts.
| Display font | Text font | Mono |
|---|---|---|
| Geist 700 | Geist 400 | Geist Mono |
| Bricolage Grotesque 800 | Inter 400 | JetBrains Mono |
Story formats
The script skeletons that work best in this industry.
Feature launch
Announces a new feature with the problem, the fix and how to use it.
App demo
Shows the problem and the moment the app solves it, on screen.
Problem → solution
Names the pain, makes it felt, then shows the fix and how it works.
Product hero
Makes one product the star: reveal it, give two or three reasons, prove it, ask for the action.
Stats reveal
Reveals a few verified numbers in turn and says what they mean.
Announcement
Tells one piece of news clearly: what changed, why it matters, what to do.
Step-by-step tutorial
Shows the result first, then the steps; ends with a "save this" call to action.
Hook examples
- “Still doing this by hand?”
- “Your weekly report in 3 clicks.”
- “The screen your team will actually open.”
Call-to-action examples
Avoid
- unproven time or cost savings
- competitor logos
- empty jargon (revolutionary, seamless, best-in-class)
Niches (9)
This playbook also covers the niches below; your niche is recognized automatically when you create a video.
Frequently asked questions
What music works for a SaaS promo video?
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Music at 110–128 BPM with a corporate, techno, uplifting feel. Instead of copyrighted songs, use music composed for the video or commercially licensed tracks.
Which colors suit a SaaS promo video?
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The playbook's 3 palettes are Midnight (dark), Cloud (light), Ultraviolet (dark). If you have brand colors, use them, and keep at least 4.5:1 contrast between text and background.
Which style should a SaaS promo video use?
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The first pick is Interface: App screens, taps and notifications. Alternatives: Aurora and Minimal.
How long should a SaaS promo video be?
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15–60 seconds for Reels, 15–35 for TikTok and Shorts, 6–15 for Stories. For a first video, 20–30 seconds is enough for most businesses.
Make your SaaS promo video now
This playbook is applied automatically; you only describe what you promote.
Similar industries
Sources behind this playbook